2018 Good Food Showcase

Monday, September 17 2018, 11:30 AM - 5:00 PM [PST]

340 N Escondido Blvd, Escondido , CA, United States

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COUNTDOWN TO EVENT!

Days
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1. Select Seats

2. Review and Proceed

REGISTRATION

Buyer Partial Approval -$15.00

Sales end on -09/17/2018

Buyers include representatives of schools, hospitals, businesses, community organizations, and government entities that purchase produce as part of their food service or meal preparation services. We encourage these entities to send their buyers and/or decision-makers as representatives.

Community Partners Partial Approval - $15.00

Sales end on -09/17/2018

Community partners represent institutions, businesses, or organizations that do NOT plan to attend for the purpose of purchasing more local food.

Exhibitor, Farmer Partial Approval -$35.00

Sales end on -09/17/2018

Farmers are growers who wish to highlight their product at a booth and network with potential buyers. If CHIP is not familiar with your business operations, you may be requested to provide documentation on your sustainable business practices. Your purchase will include four tickets, a table, chairs, parking, and educational resources.

Exhibitor, Good Food Distributor Partial Approval - $200.00

Sales end on -09/17/2018

Distributors who wish to highlight their product at a booth and network with hundreds of potential buyers, growers, and other food producers. If CHIP is not familiar with your business operations, you may be requested to provide documentation on your sustainable business practices. Your purchase will include four tickets, a table, chairs, parking, and educational resources.

Exhibitor, Other Good Food Businesses Partial Approval -$50.00

Sales end on -09/17/2018

Good Food Businesses, excluding growers, include good food producers who wish to highlight their product at a booth and network with potential buyers. If CHIP is not familiar with your business operations, you may be requested to provide documentation on your sustainable business practices. Your purchase will include four tickets, a table, chairs, parking, and educational resources.

Application: Limited booths available for Non-Profit/Government good food programs Partial Approval - Free

Sales end on -09/17/2018

BOOTH SPACE ONLY. These limited spots are being offered to organizations who offer FREE services to the community that are related to the good food movement. If you charge for your services or resources, please register as a good food business. Community partner tickets are also available for those who don't fit into the buyer or exhibitor category.

Donations for Covering Good Food Showcase Costs

Sales end on - - 09/17/2018

All proceeds go toward covering the direct cost of this event. Thank you for supporting our region's good food movement!!

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Event Information

Monday, September 17 2018, 11:30 AM - 5:00 PM [PST]

About the Event

NEW THIS YEAR! 

Local Food Marketing Panel Discussions + Key Insights in Farming Regulations

 

Good Food Showcase Schedule

11:30am - 12:00pm

Session 1:

Key Farming Regulations in the Region

12:00pm - 1:00pm

Lunch Provided at Showcase

1:00pm -    1:40pm

Session 2:

A Practical Example of Farm to Institution

1:50pm -    2:45pm

Session 3:

Successful Approaches to Marketing Local Food

2:45pm -    5:00pm

Local Food Trade Show

 

Key Farming Regulations in the Region - Speaker

 

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Eric Larson - Executive Director of the San Diego County Farm Bureau

Eric Larson is the Executive Director of the San Diego Farm Bureau, a posiiton he has held for 22 years. His work centers on advocacy for local farmers with state and local officials as well as members of the public. He also assists farmers in understanding and complying with the regulatory requirements for land use, labor, food safety, and water quality.


 

A Practical Example of Farm to Institution - Speakers

 

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Bob Knight- Founder of Old Grove Organic Inc.

Bob Knight is the founder of Old Grove Orange Inc. He practices organic farming on his 85 acres in Southern California, growing citrus, berries, mixed vegetables, and endangered species in the riparian habitat. Bob currently distributes to mostly school districts via a wholesale hub and a CSA.

 

Carissa Iwamoto - Child Nutrition Operation Specialist at Fallbrook Union Elementary School District

Carissa is a registered dietitian working with the Fallbrook Union Elementary School District. She has continued the great work in Fallbrook, partnering with local producers and educating the community about good food.

 

 

Danny Calvillo - Regional Director at Sunrise Produce

Danny Calvillo is the Senior Produce Manager and Vice President, Regional Development at Sunrise Produce Company, a leading wholesale produce distribution company founded in 1991 and based in Orange County. Customers throughout the foodservice sector benefit from Mr. Cavillo’s relationship with the most reputable growers in the industry for the freshet line of fruits, vegetables, specialties, and freshly-cut produce.


Successful Approaches to Marketing Local Food - Speakers

 

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  Karen Archipley - Owner of Archi's Acres 

Karen Archipley is the Co-Funder of Archi's Acres and Archi's Institute for Sustainable Agriculture (AISA). She brought marketing savvy and entrepreneurial spirit to co-create the AISA program, now partnered with Cal Poly Pomona. As a military family, Karen and Colin Archipley spearhead Organic Agriculture for transitioning military, veterans, and civilians and she oversees all marketing/branding and public relations. Ms. Archipley serves on the Board of CCOF, Inc., the CCOF Executive Committee, and the CCOF Foundation. She is President of the Pacific Souhwest Chapter, and serves on the Board of San Diego Farm Bureau, and the Community Outreach Committee for the Farm Service Agency.

 

Scott Soiseth - Director of Child Nutrition at Turlock Unified School District

Scott Soiseth is the Director of Child Nutrition for the Turlock Unified School District. Scott has worked in the Child Nutrition Department for 22 years, 20 of those years as the Director. Scott created a robust marketing program, creating a realfresh brand to guide us in all areas of the Child Nutrition program. Scott has developed relationships with local farmers, food hubs and DOD to source 90% of his produce locally

 

 

Nichole Bednar, MS, RD - Senior Dietitian, UCLA Health

Nicole M. Bednar, MS, RD is the Senior Food Service Dietitian at UCLA Health. She works with the executive chef to develop nutritious, sustainable recipes for both patrons and patient menus.


Session Moderator

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Dwight Detter - Co-Founder of Makers, Bakers and Artisans

Dwight has spent 40 years in retail food, restaurants and grocery stores. As a local buyer with Whole Foods Market he developed the Southern California Local purchasing program, advised thousands of starting food businesses and brought many brands onto the shelves locally, regionally and nationally. Dwight is dedicated to creating smart paths for success for beginning food entrepreneurs going Cottage and beyond.

 

 

 The purpose for the Good Food Showcase is to support healthy foods and the local economy by facilitating an improved market connection between local growers, distributors, and institutional buyers, driving up sales in the process.

 

 

 


 

The 6th Annual Good Food Showcase is an event to connect buyers with local good food businesses from the San Diego County region. Over the last five years this annual Showcase has helped connect hundreds of institutional purchasers with dozens of local farms and other producers. 

The Good Food Showcase will be held on Monday, September 17th, 2018 from 11:30am to 5:00pm at California Center for the Arts, Escondido. Every year the showcase brings growers, distributors, and other good food businesses together with the institutional market to make connections and help expand our local economy and encourage more consumption of fresh, healthy fruits, vegetables, and other good food products. Food and beverages will also be provided.

At the Good Food Showcase we strive to increase the education and awareness of how community well-being is tied to a healthy food system. By building a stronger market for our local farms and food producers, we are building a healthier community. 

 

Learn more about the good food efforts happening at The Farm to Institution Center by visiting https://f2icenter.org/

Check out our Facebook and Instagram Page!

 

 

Key Partners Include:

 

 

Core Funding for the Good Food Showcase Provided By:

 

                         

 

Generous Sponsorship for the Good Food Showcase comes from:

 

 

 

Sponsorship:  

Please contact Nora Stewart, nstewart@sdchip.org / 858-609-7978 for information regarding sponsorship. 

 

Copyright © 2018 Good Food Showcase. The Good Food Showcase is an event of The Farm to Institution Center, a division of Community Health Improvement Partners (CHIP) a registered 501(c)3 non-profit. Learn more at https://f2icenter.org/.

 

 

Cancellation policy

Cancellation must be received in writing by Monday, September 1st, 5:00pm for a full ticket refund. Please cancel by e-mailing Nora Stewart at nstewart@sdchip.org.

If the cancellation request is received after Monday, September 1st, 5:00pm or a registered attendee does not attend the event without prior written notice, all registration fees will be forfeited.

Event Location

About the Organizer

The Farm to Institution Center is a division of Community Health Improvement Partners (CHIP). Established in 1995, CHIP has been a leader in innovative, collaborative solutions to address critical community health issues in the San Diego region. CHIP brings together diverse partners to assess community health needs, educate, and advocate to create policy, systems and environmental change which reduce health disparities. CHIP provides backbone support to plan, coordinate, and support collaborative initiatives to solve our most complex health problems. The Farm to Institution Center has a two-fold mission: 1) To improve community health by improving access and consumption of healthy foods and 2) To support farmers in creation of a vibrant, diverse, and growing local agricultural scene. The Center works to create this healthy and sustainable local food system, focusing primarily on the connection between local farm and institution as a pathway of good food into the community.

CONTACT ORGANIZER